Blogging to Drive Business: Create and Maintain Valuable Customer Connections by Eric Butow & Rebecca Bollwitt

Author:Eric Butow & Rebecca Bollwitt
Language: eng
Format: epub
Publisher: Que
Published: 2010-06-06T16:00:00+00:00

Product Blog (External)

Having either an internal or external blog for a specific project or product enables you to showcase exciting developments, partnerships, and announcements with the world. Publicly, if privacy issues allow, you can essentially go from documenting the development stage of a product to building buzz about its progress and announcing its launch for your audience on your blog.

This is also a great way to reach your audience and use your blog for market research. Depending on the level of engagement you’d like to see from your audience for the project, you can create polls, ask for input, or even run contests to name the items or select features. The Eastman Kodak Company provides an online photo-sharing and photo-editing service through Ofoto.com. The Ofoto website has a blog (http://ofoto.typepad.com/) that keeps users informed about service updates and enhanced features (see Figure 5.4).

Figure 5.4 The Eastman Kodak Company’s Ofoto blog.

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